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synopsis
OCCUPATIONS is a 52 minute documentary that follows the attempted branding of Combatants for Peace, a group of Palestinian and Israeli former fighters, by the New York based agency, Empax. The film focuses on members of the two organisations as they passionately communicate their ideologies across the raw nerve of the Israeli–Palestinian conflict.
This project, which started off as a small exercise in communications, grew rapidly drawing in substantial donations and over a hundred volunteers from Palestine, Israel, Lebanon, the US and Europe. Two filming crews were assembled, one following Combatants for Peace during their US tour of lectures, while the other followed Empax's team of graphic designers on their attempt to brand Combatants for peace. As the groups rejoined for the final presentation, the ideological intensity of the branding process became evident.
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reviews
"I think this film will be like marmite, you'll either love it or hate it...."
Haim Litani, Film editor, London.
"It is a truly magnificent, poignant, thought–provoking + clever film. At once, it reveals the sometime emptiness + self–importance of my profession and the terrible realities of a never–ending conflict."
Garech Stone, Head of Man and Communication department and the Design Academy Eindhoven, the Netherlands.
"I just received and watched Occupations and my heart is pounding. The film is wonderful. And beautiful in the way it shot. So clear and relevant. The story it tells is horrible, and very well told."
Barbara Koltuv, Ph.D., Lic. Clinical. Psychology, New York.
"I was intrigued from the very first minute. The inherent and developing tensions around the table (in which the camera perspective allowed for a feeling of 'being there' in person) was truly fascinating from start till end. I liked the relatively laid back pace throughout the documentary as well as the highly accurate illustrations (cuts) and choice of music throughout the film. What I enjoyed most, perhaps, is the fact that the film refrained from too much explications, which invites the viewer to make an effort, and to make up his or her own mind.
In short, considering the highly emotional subject which is being explored in practically every way possible right now, I think this documentary gives a highly original, thought–provoking and identifiable picture of "the backbenches" of the conflict."
Arthur Huizinga, Producer of public events at Partizan Publik; Freelance editor and writer Amsterdam Area, the Netherlands.
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OCCUPATIONS won the 2007 Rene Smeets Prize. The prize is given each year to the best graduation project of the Design Academy in Eindhoven, the Netherlands.
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Ehud Tal, Israel.
Ehud Tal was born in Tel Aviv, where he started his artistic career at a very early age designing posters, visual identities, book covers and information graphics. As a lieutenant in the IDF, he specialized in system analysis and workflow optimization. Moving to New York City in 2002, Ehud became the director of graphic production at the Consulate General of Israel, where he worked on number of projects including a campaign to rebrand the state of Israel. Ehud is now the senior graphic designer and creative director at Empax.
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Luma Shihab–Eldin, USA/Palestine.
Luma Shihab–Eldin is a graphic designer currently living in New York. She recently finished her Masters at the School of Visual Arts and is particularly interested in the impact of branding on society. Her interest in such projects began during her undergraduate degree studies in graphic design at the American University of Beirut where she was exposed to the possibility of design to command social change in a region that is desperate for it. Personally attached to the questionable future of the Middle East, Luma involves herself in progressive projects for the region both locally and abroad. She loves words. -
Yonatan Shapira, Israel.
Yonatan Shapira (Israeli member of Combatants For Peace) aged 34, was a Captain in the Israeli Air Force. He is now a military refuser and one of the founders of Combatants For Peace. Yonatan joined the Israeli Defense Force in 1991 and served as a regular in the Air Force until 1999, primarily flying as a rescue helicopter pilot, participating in many missions, including missions in Lebanon. In 2001, while a civilian pilot and member of the Reserves, Yonatan was called back to service to become one of the founding members of the Israel Air Force's new Black Hawk squadron, for which he received specialized training in the US Army. Following initiation of the squadron, he resumed his status in the reserves, serving as a pilot, operations leader and instructor. In September 2003, Yonatan, along with 26 other Air Force pilots, signed a declaration refusing to participate in attacks on populated areas in the Occupied Palestinian Territories because of the belief that these attacks are illegal, immoral and do not serve the security of Israel. After authoring and issuing the "Pilot's Letter" he was dismissed from the Israeli Air Force by the Air Force commander, General Dan Halutz. Since then Yonatan has been active in several anti–occupation groups, including Yesh–Gvul. As a volunteer, he works with groups such as SELA, the Israeli Crisis Management Center, dedicated to aiding new immigrants and victims of terror as well as Etgarim – Challenges as a sailing instructor for people with disabilities. Yonatan, currently working to complete a Masters' Degree under the auspices of The European Center for Peace and Conflict Studies (EPU), recently released his first musical recording.
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Suliman Khatib, Palestine.
Parts from the personal story of Suliman al–Chatib as told in the "Combatants for Peace" gathering in Beit Jala, 16.06.2005
I am Suliman al–Chatib from the village of Chizme in northeast Jerusalem. I was raised in a family which was badly affected by the occupation and fought it, according to the outlook that the only possible solution is a military one. I joined the "Fatah" movement at the age of 12, and was involved in various actions, such as throwing stones, writing slogans, preparing Molotov Cocktails. This was in 1986, before the first Intifada. As Chen pointed out, it is very possible that people who are sitting here today were harmed by my actions. At the age of 14, I stabbed Israeli soldiers with a friend of mine. We were arrested. I was sentenced to 15 years in jail and my friend to 18 years. For the first two years, I was in the children's section in the Hebron jail, where the management and staff were extremely tough. Settlers from Kiryat Arba were among the jail staff, which made the situation more difficult and enhanced the suffering. There were many problems in this jail. For example, often there was a lack of drinking water, and of course there was not enough water for showers. Hitting prisoners, spraying tear gas into prison cells, and stripping prisoners were daily occurrences.
Later on I was transferred to the Janad jail, near Shechem, where I worked in the Jail's library. This provided me with an opportunity to read a lot, also about the history of the Jewish people. In fact I acquired my entire education and constructed my worldview in jail. I never went to university, but I did attend the learning groups in jail every day. This is when I started having new thoughts about the conflict and the means for resolving it.
In 1997, after 10 years and 5 months in jail, I was freed. The Beer Sheva jail was my last prison. In spite of numerous difficulties, such as the separation wall, the curfews, the settlements and more, some of us, who are here today, have established the Abu Sukar Center for Peace. We believe that combatants, who personally paid a price for their active involvement in the conflict, are the ones who can significantly change the situation.
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Martin Kase, USA.
Martin is the founder and CEO of Empax, Inc. – a nonprofit design studio dedicated to furthering the goals and missions of other not–for–profits through better communication. He is also a professor at the NY School of Visual Arts for masters' candidates. Martin is a psychologist by training, and a former CEO of two apparel companies, Joe Boxer and Phat (Farm) Fashions. He is on the board of a number of other organizations as well, including Creative Time and the Tel Aviv Museum. He is a graduate of both Hebrew University and Columbia University.
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Director's notes
Background
The project started during my time at The New York Times when Steve Heller introduced me to Martin Kase who started EMPAX, a non for profit organization that is specializing in branding non for profit organizations. At the same time in New York I came in touch with Yonatan Shapira, who is an ex military pilot in the Israeli military that refused to continue fighting against the Palestinians and together with more Israelis and Palestinians ex fighters started a new organization called Combatants For Peace. In the mean time elsewhere a war started between Israel and Lebanon and I felt that this voice of non violence must be heard. The concept for the project came from connecting all the dots, and trying to engage Arabs and Israelis in a creative collaboration. The question that I was interested in exploring, was how the commercial design tools that we designers and communicators use can be applied to non for profit causes and political ideologies. I was also interested in exploring new applications for my skills as a designer and communicator and facilitating a creative and constructive process that would bridge people and cultures.
Process
During the summer I began the research by meeting with people in the USA, Israel and Palestine and started to build the plan. I also had to broker the relationship between EMPAX and Combatants for Peace and ensure that the branding process would not fall through, and that the team could document all of it. The next stage was building a website for the project in order to build a team of volunteers and raise funds. After the website was launched, a crew of seventeen volunteers was built and a budget was collected from private donations. After preparation and briefing that preceded the actual production, shooting took place in the USA by two teams, in five states, in top USA universities such as Harvard, Yale and many more. The crew was following the combatants by car and an plane. The other crew covered the design process in the design studio, and conducted personal interviews in English, Hebrew and Arabic. -
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Credits
This film was created
collaboratively
by volunteers from
Palestine, Israel, Lebanon,
USA & The Netherlands
Combatants for Peace
Sulaiman Al–Khatib
Yonatan Shapira
EMPAX
CEO Martin Kase
Luma Eldin
Ehud Tal
Caryn Farber
Interviewers
David Schocken
Sara Sadik
Producer & Director
David Schocken
Editors
Haim Litani
David Schocken
Roy Ettinger
Matan Guggenheim
Camera and sound Operators
Roy Ettinger
Zalfa Chamoun
Mike Crane
Ryan Joseph
Gary Brodreick
Alona Mor
USA production coordinators
Alona Mor
Sara Sadik
Photographera
Haim Bargig
Sound Editor
Yuval Reuven
Music by
Oi Va Voi
Online Editor
Tim van der Maden
Thank you
Dr. Ellie Henkind Katz – Jerusalem
Fred & Keren Schaufeld – Loudoun County
Ajoy Sahu – Guangzhou
Alice Rothchild – Boston
Amitai Mor – New York
Amy Eichenwald – New York
Andy Outis – New York
Annelys De Vet – Amsterdam
Anthon Beeke – Amsterdam
Arthur Huizinga – Amsterdam
Arthur Wouters – Eindhoven
Avigail Sever – New York
Aviv Katz – London
Ayelet Hermal – Tel Aviv
Barbara Koltuv – New York
Bas Jansen – Amsterdam
Bassam Armin – East Jerusalem
Bernard Ruijgrok – Amsterdam
Boudewijn van Noppen – Eindhoven
Carolyn Weiss – Brooklyn
Christiane Berndes – Eindhoven
Christine Colin – Paris
Dajo Bodisco – Eindhoven
Daniel Mitelpunkt – London
Daniel Posner – New York
Danny Rubinstein – Jerusalem
David Shuff – New York
David Teague – New York
Deganit Schocken – Tel Aviv
Dikla Zeidler – Amsterdam
Dina Magnes – New York
Dina Sofer – New York
Dror Ben Shetrerit – New York
Eli Lahav – Seattle
Elik Elchanan – Tel Aviv
Elliot Fratkin – Smith College
Farid from Zaytoons – Brooklyn
Fatima Roos – Eindhoven
Galahad Clark – London
George Weiss – New York
Garech Stone – Amsterdam
Gila and Shai Eldar – New York
Gordon Fellman – Brandeis University
Guido Kisman – Guangzhou
Guy Elhanan – Jerusalem
Hannah Koltuv – New York
Hilary Rantisi – Harvard University
Hillel Schocken – Tel Aviv
Iddo Zimmermann – Haifa
Ilana Dayan – Tel Aviv
Ine Van Den Elsen – Eindhoven
Issa Mikel – Jenin
Itai Lahav – Eindhoven
Jasper Stam – Amsterdam
Jennifer Greenfield – New York
Jessica Helfand – Connecticut
John Landau – Jerusalem
Jonathan Nachum – New York
Joris Visser – Eindhoven
Josh Hartman – Washington D.C
Juliano Mar – Jenin
Julien Deonna – Geneve
Katrina Quisumbing King – Boston College
Kees Brienen – Amsterdam
Kholod Massalha – Nazareth
Kosta Tasi – Eindhoven
Lee Gillentine – New York
Lia Vervoort – St. Pancras
Liberery Hotel – New York
Lilli & Yoav Stern – Pardes Hannah
Liora Rosin – Eindhoven
Liz and Rafi Magnes – Brooklyn
Lode Coen – Mechelen
Maartje Reuven – Amsterdam
Mandy Mayers – New York
Marc Cohen – New York
Margriet Jansen – Amsterdam
Marieke Van Diepen – Amsterdam
Marieke van Dub – New York
Marjan Imbar – New York
Marten Jongema – Amsterdam
Mary Ann Fay – American University
Marcia Vissers – Eindhoven
Masjha Jaring – Amsterdam
Matt Butcher – New York
Max Kisman – Amsterdam
Maya & Assaf Cohen – Amsterdam
Maya Saikali – Beirut
Michael Karpin – Tel Aviv
Michiel de Ru – Amsterdam
Miriam Said – New York
Mona Smits – Eindhoven
Nadia Saah – Brooklyn
Nick Mander – London
Nicola Damuni– Paris
Noa Roei – Amsterdam
Nol Manders – Eindhoven
Ofer Kahana – Pardes Hanna
Panos Raptis – London
Patricia Radoi – London
Paul Franklyn – London
Petra Janssen – Den Bosch
Philippe Mach – Geneve
Raymound Pagnucco – New York
Rebecca Posner – New York
Rem D Koolhass – Guangzhou
Richard Schaufeld – Leesburg
Riz Khan – Washington D.C
Robert Dubrow – Yale University
Romi Aboulafia – London
Romi Tal – Brooklyn
Ron Gilad – New York
Roni Erez – Jerusalem
Ruth Schocken Katz – London
Ruth Zilkha – Paris
Sabeen Edein – New York
Sabijn Peeters – Eindhoven
Samah Atout – Brussels
Samuel & Sara Ettinger – Jerusalem
Shaul Levi – New York
Shimon Katz – Jerusalem
Stephanie Yang – Washington D.C.
Steven Heller – New York
Steven Watson – New York
Tamar Datan – Washington D.C.
Tamar Magnes – Brooklyn
Tamar Reuven – Amsterdam
Tarek Atrissi – Amsterdam
Tom Bodkin – New York
Tom Ohorgan – New York
Tracy Alden – New York
Uri Stern – Ramat Gan
Vincent Van Baar – The Hague
Wanda Bruin – Amsterdam
Wouter Van Dijk – Eindhoven
Yael Magnes – Brooklyn
Yaffa Maritz – Seattle
Yaron & Talia Fidler – New York
Yoav Elinevsky – Amherst
Yonatan & Hila Puterman – Tel Aviv
Zoeteke Lughthart – Amsterdam
Zohar Shapira – Tel Aviv
FFIPP
Faculty for Israeli Palestinian Peace
Special thanks to
Jochem Ruijgrok
Roy Ettinger
Who were committed and
supported the project
with all their heart
OCCUPATIONS
Concept & Realization by
David Schocken
2006 – 2007
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About
David has been living and working in Guangzhou, China since 2007. He graduated from the Man & Communication department of the Design Academy Eindhoven with honors, winning first prize of the prestigious Renee Smeets award for his degree project. David was born and grew up in Jerusalem. Since then he has lived in Holland, Belgium, India, New York and China. He has worked with companies such as United Nude, The New York Times, DIESEL, lecaf, RADDISSHMe, Terra Plana and more. Before going into design, innovation and marketing he set up and ran a successful bar and restaurant and produced various films and projects.
